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Levy's Real Jewish Rye Slogan Writer Dies At 91
- The New York Times, Monday, January 13, 2014 8 AM
You don’t have to be Jewish to write an ad for rye bread that has endured in public memory for more than half a century, but in Judy Protas’s case it certainly didn’t hurt. As Protas, a retired advertising executive at Doyle Dane Bernbach who died on Tuesday at 91, well knew, a campaign spent selling rye bread to Jews would be a campaign squandered in preaching to the converted.
