Around the Net
Hard To Find ROI On $4M Super Bowl Spot
- Philadelphia Business Journal, Tuesday, January 14, 2014 8:03 AM
Joe Glennon, assistant professor of advertising at Temple University, cited E*Trade as an example of a company that couldn’t justify the cost of a spot in the Super Bowl. “After years of questioning the real value of advertising during the Super Bowl — but still coughing up millions to be a part — E*Trade’s decision may be a sign of a larger trend of advertisers walking away from the big game and the even bigger price tag,” Glennon said.
