Around the Net
How To Get The Most From Search Typos
- PPC Hero, Wednesday, January 15, 2014 2:53 PM
Carrie Albright looks at how paid-search ad campaigns perform when considering misspellings and variations of words. She suggests starting a Typo campaign, for example, and explains how allowing variants for one campaign type, and excluding variants in the other, can actually help improve things like quality score. Read the article here.
