• TVUSA.ws, Friday, January 17, 2014 7:30 AM

TV commercials work more effectively when combined with Twitter paid ads, according to a study by MarketShare. In a survey of new mobile service subscribers in the U.K., carriers that used both Twitter and TV ads averaged customer acquisition costs of $85 -- 35% better than the average new customer cost of $131 for TV ads alone.

“Now more than ever, major brand marketers need to understand the complex interplay between different marketing channels, and online-offline in particular,” said Jon Vein, co-founder and CEO of MarketShare.

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