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DraftFCB To Drop Draft From Name
- Chicago Business, Friday, January 17, 2014 8 AM
DraftFCB is preparing to drop Draft from its name according to executives close to the matter. It's unclear whether the shop will then be formally called FCB, Foote Cone & Belding, or both. However, it's believed both monikers may end up on the new logo. Executive Chairman Howard Draft will remain with the agency in his current role. DraftFCB in July filed a trademark for "FCB," and in November filed a trademark for "Foote Cone & Belding."
