Around the Net
How To Track Clicks, Shares Using UTM Parameters
- KISSmetrics, Friday, January 17, 2014 10:47 AM
Brian shows how to use UTM parameters, a tag added to the end of a URL that allows marketers to track links in Google Analytics, to help distinguish the tweets and clicks driving the best performance for a specific piece of content. It enables marketers to analyze the tweets or shares driving traffic. View the video.
