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Ad Regulator Criticizes 'Shape' Mag For 'News'-Labeled Advertorial

Advertising regulator National Advertising Division rebuked Shape magazine for a September advertorial labeled "news" that promoted its own product, Shape Water Boosters. The magazine “blurred the line between advertising and editorial content in a way which could confuse consumers,” according to the ruling. But "the publisher said that the ad required no disclosure because a connection between the publication and its branded products was obvious," writes Andrew Adam Newman.

Read the whole story at The New York Times »

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