Advertising regulator National Advertising Division rebuked Shape
magazine for a September advertorial labeled "news" that promoted its own product, Shape Water Boosters. The magazine
“blurred the line between advertising and editorial content in a way which could confuse consumers,” according to the ruling. But "the publisher said that the ad required no disclosure
because a connection between the publication and its branded products was obvious," writes Andrew Adam Newman.
Read the whole story at The New York Times »