NEW! 'Small Mistakes' Cause Giant Heartbreak In PSA For New Zealand Transport Agency

by Amy Corr @MediaPostOTL, January 20, 2014

"Small Mistakes" yield large consequences in a PSA for The New Zealand Transport Agency. Two cars, one speeding down an open road and another readying to turn right onto that road, are about to collide with one another when time stops. The thoughts that are undoubtedly playing out in each man's head are verbalized as both men exit their cars and discuss their predicament. The man making a turn thought he had enough time and expresses concern about the safety of his son, seated in the backseat. The other man admits that he was driving too fast, leaving no time for him to stop. The men return to their cars and before a horrific impact takes place, viewers read the speedometer of the speeding man, which clocks in at 110 km per hour, close to 70 mph. "Other people make mistakes. Slow down," closes the ad, seen here and created by Clemenger BBDO.Derin Seale of Believe Media directed the spot.

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