Mobile commerce is now the key focus of e-commerce and online shopping providers because of the wide adoption of smart devices - both smart phones and tablets - and integrated social-media
Pawoot Pongvitayapanu, president of Thai E-Commerce Association and founder and managing director of Rakuten Tarad.com, said that this year his company would focus on mobile marketing,
using the LINE
marketing platform. Mobile marketing drives traffic to mobile commerce, he said, pointing out that previously around 25 per cent of the firm's e-commerce transactions came
from mobile, but after
launching Japan-based LINE's platform, mobile transactions had risen to between 30 and 40 per cent. "We got 3.2 million followers on LINE within the first 24 hours of
launching the official account.
LINE is the best way to bring people to our mobile commerce," said Pawoot. Rakuten Tarad.com this year also plans to rebrand, engage in more promotion and
expand into a global platform, in order to
conduct e-commerce worldwide in the next few years, he added. Tarad.com is an online market place, while Rakuten Tarad.com is the premium online mall
market, which is moving to the global platform and
now has some 2,900 merchants.
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