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Agency Owners Bullish On Acquiring Analytics Firms, Cool To Ad Tech Deals

  • Adweek, Wednesday, January 22, 2014 8:09 PM
Ad agency and media owners would much rather buy analytics companies than ad tech firms, according to an annual survey by AdMedia Partners. Only 27% of respondents said they wanted to acquire tech companies, as opposed to 61% expressing interest in analytics firms.

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