- Digiday, Wednesday, January 22, 2014 8:20 PM
The Honest Company, an online retailer that sells eco-friendly baby products, is not afraid of Gmail tabs. In fact, the company, which was founded by actress Jessica Alba, found no change
in metrics after Gmail began adding marketing messages to promotions tabs. When Gmail tabs first launches, the company sent out an email asking consumers to add them to their primary folder,
which could have helped.Read the whole story at Digiday »
