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Content Marketer NewsCred Gets $25M

  • Re/code, Thursday, January 23, 2014 11:50 AM
NewsCred has raised a $25 million funding round led by InterWest partners, which brings its total funding to $45 million since 2008. Why are investors pumping so much money into NewsCred and similar “content marketing” companies? “Advertisers have spent the last few years toiling away in the social media fields, and now have long lists of followers on Twitter, Facebook and other platforms to show for their efforts,” Recode explains. “New problem: Finding something to say to those followers.”

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