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2014 Ad Tech Memes
- AdExchanger, Thursday, January 23, 2014 4:41 PM
AdExchanger has posted a list of five ad tech memes to “know for 2014." Second on the list is “No Cookie, No Problem.”
“Guess what? Nobody is worried that cookies are going away. Again, if you spend all of your time in conference ballrooms listening to panelists, you naturally understand that cookies are a thing of the ancient past, rather than the data currency without which 80% of Lumascape companies could not credibly operate,” AdExchanger wrote.
Read it here.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.