- Adweek, Sunday, January 26, 2014 10:35 AM
A Kantar Media report estimates overall ad sales revenue from the Sochi Olympics could add up to a record $1.05 billion, but several factors need to pan out first. First off, "that as many as 11,000
30-second units [are] carved out of the Sochi coverage," writes Anthony Crupi. Current sales numbers? NBC recently "said that it has sold north of $800 million in Olympic ads, adding that it will hold
back an undisclosed percentage of available inventory as a hedge against make-goods."
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