GoDaddy Super Bowl Ad Stars: Buff Danica Patrick And Stampede Of Body Builders
- by Amy Corr @MediaPostOTL, January 27, 2014
There's nothing
groundbreaking about the first of two GoDaddy Super Bowl spots, but the stampede of "Body Builders" is something I will remember. And, dare I say, it's not so easily
mockable as GoDaddy Super Bowl ads of yesteryear. Is our dot-com maturing? "Body Builder" is airing in the second half of the big game and as of press time, the only
GoDaddy ad to be released early. The ad begins with a handful of buff bodybuilders racing down a street. The group continues to expand and even includes a buff lady runner, GoDaddy spokeswoman Danica
Patrick, hightailing it to their finish line -- a spray tan salon that each body builder found online, thanks to GoDaddy. When the owner sees the muscular group practically beat down her door like a
group of walkers from "The Walking Dead," she whips out her spray gun and professes: "It's go time." See it
here. Patrick wore a muscle suit built by Legacy Effects to transform her into an uber-muscular woman. Deutsch New York created
the campaign.advertisement
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