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Is There Room For 'Premium Mobile Video' In Programmatic?

  • ClickZ, Tuesday, January 28, 2014 4:30 PM

ClickZ has posted an article saying “premium mobile video” doesn’t fit into the programmatic picture “when you look at the economics.”

Supply is limited,” the post reads. “In the entire online video universe, less than a quarter of ad impressions are premium. In mobile, that number is even smaller. Premium publishers know they have a top commodity on their hands and they are not willing to part with their inventory easily.”

Read the post here.

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