Around the Net
Infogroup Rolls Yesmail Into New 'Yes LIfecycle Marketing' Business Unit
- Direct Marketing News, Tuesday, January 28, 2014 5:23 PM
Infogroup has introduced a new business unit called Yes Lifecycle Marketing, which rolls a number of the company's existing assets into a new business unit which will provider one SaaS platform for marketers. The platform is designed to help marketers create tailored messages based on customers' transactions. Infogroup's Yesmail unit will be rolled into the new business unit which will be headed up by Yesmail President Michael Fisher.
