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Pernod Ricard Moves Into Connected Devices

Pernod Ricard is toying with the "Internet of things." How about a connected cocktail dispenser? As part of a plan to invest 20% of its global marketing in digital, the companying is doing R&D in wearable tech to at-home drinking appliances. The cocktail dispenser, the “Guttenburg Project” internally, can be linked to a computer or smartphone to help mix cocktails at home by dispensing liquor.

Read the whole story at Marketing Week »

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