REVOLVING DOOR: TBWA\Chiat\Day Los Angeles Names Luis DeAnda As GM
TBWA\Chiat\Day Los Angeles named Luis DeAnda as general manager and part of the executive leadership team for the agency. DeAnda will report to agency president, Carisa
Bianchi. DeAnda joins the agency from TBWA\Media Arts Lab, where he was most recently global managing director for TBWA\MAL’s international network. DeAnda
will focus on agency operations, client management and talent management for the Los Angeles office. He will also continue to partner with TBWA\MAL’s leadership in helping the Apple brand expand
into key global markets. In 2002 DeAnda joined TBWA\Chiat\Day and headed to Tokyo to run the global Nissan account team. In 2007, he helped establish TBWA\MAL
in Asia, including offices in Tokyo, Shanghai, Seoul and Sydney. In 2012, DeAnda returned to the U.S. after almost 10 years in Asia, joining TBWA\Media Arts Lab as managing
director international & network.