British Villains Rendezvous In Jaguar's Super Bowl Spot #GoodToBeBad

by Amy Corr @MediaPostOTL, January 30, 2014

Jaguar asks an interesting question in its Super Bowl ad: Why does Hollywood cast Brits to play the evil villain roles? The question is wonderfully answered by three famous British actors, who have each played a villain or two in the past: Ben Kingsley, Tom Hiddleston and Mark Strong. Is it their focus, precision, eye for detail, the way they sound, their obsession with power, or the fact that they all drive Jaguars? All of the above. The spot uses the hashtag #GoodToBeBad, throughout the 60-second "Rendezvous," seen here.

ad campaign, creative, super bowl, tv

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