International outdoor advertiser JCDecaux continues to rack up new contracts with big transit and transportation clients across the U.S. In the latest win, JCDecaux signed a seven-year deal to
provide ad services at Houston’s George Bush Intercontinental Airport, with the option of a three-year extension.
Under the terms of the deal, JCDecaux will create a new network
of digital displays, including a number of 70-inch screens, high-definition LED video walls, and interactive directories in the baggage claim and concourse areas.
Intercontinental Airport served approximately 40 million customers in 2013, including 9 million international passengers, making it the 10th-busiest airport in the U.S.
JCDecaux announced that it signed an eight-year contract to provide interior and exterior advertising and sponsorship services at Boston’s Logan International Airport, including creation of a
new digital signage network. It also struck a deal to provide advertising services at Los Angeles International Airport through 2020, with a possible three-year extension, said to be worth at least
$180 million and as much as $230 million.
JCDecaux’s competitors are making moves as well.
Earlier this month, Clear Channel Outdoor’s Clear Channel Airports
division officially launched its new indoor digital media network serving Philadelphia International Airport, with a number of major brand advertisers already signed on, including US Airways and
Also in January, CCO announced its selection by the San Diego Metropolitan Transit System as the new operator and media provider for over 400 bus shelters in the MTS system.
CCO also acquired the advertising sales and management rights for Boston’s South Station.