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Asia-Pacific Consumers To Spend More Online Than North American In 2014

  • eMarketer, Monday, February 3, 2014 12:37 PM

Worldwide business-to-consumer (B2C) ecommerce sales will rise 20.1% to reach $1.500 trillion in 2014, per eMarketer. The analysis firm attributed growth primarily to online and mobile users in emerging markets across Asia-Pacific, where consumers have welcomed mcommerce with open arms, advancing shipping and payment options, and the entrance of major brands into their market.

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