• by Laurie Sullivan  @lauriesullivan, February 4, 2014

Adobe released a few stats Tuesday to give marketers insight into how consumers consume content through Google Glass.

Web browsing on Google Glass from August through December 2013 grew 735%, with 54% of the searching and viewing on media and entertainment sites. Browsing on retail sites only contributed about 3%. Most of the content being consumed is news, sports and media.

Ashley Still, director of product management for video solutions at Adobe, estimates more than 50% of men own Google Glass, which could explain the the majority focus on sports content.

Breaking news from The New York Times and CNN video is very useful, per Rob Garner, a Google Glass Explorer and chief strategy officer at Advice Interactive Group. He likes getting important updates from Google Now, but finds the breaking news the most useful because it's not obtrusive, and only updates when there is something important happening.

"There's an added benefit of the content being pushed to you, so I don't need to check my phone, or toggle back in forth in a browser for news sites," Garner said, though he's not too sure on the future of Glass.

Overall, wearable tech units are estimated to increase from 100 million shipments in 2013 to 220 million in 2018, according to Shane Walker, an IHS analyst.

And while video and news may have become the most likely content to access on Glass, a Westpac New Zealand bank Tuesday said it will trial a Cash Tank app during the next month and introduce Apple's iBeacon technology in its branches, per reports. It will eventually allow customers to make balance transfers between accounts, receive account alerts, and find the nearest ATM or Westpac branch.