Around the Net
65% of Marketing Emails Were Opened on a Mobile Device in Q4: Movable Ink
- MarketingProfs, Tuesday, February 4, 2014 2:29 PM
Sixty-fve percent of marketing emails sent to consumers were opened on a smartphone or a tablet in Q4 2013, which was up from 61 percent in Q3 2013, according to new research from Movable Ink. Only thirty-five percent of marketing emails were opened on a desktop during the quarter, down from 39 percent in the previous quarter.
