Specific Media Guarantees In-View Ads With New Programmatic Offering

Specific Media on Wednesday announced the launch of "Programmatic from Specific Media," which the company claims guarantees that all impressions bought via real-time bidding (RTB) are viewable.

The news comes a little more than a week after Horizon Media made a similar announcement.

"The media industry has a transparency problem," stated Jill Botway, global EVP of sales and marketing at Specific Media. That's a belief shared by many others in the industry.

The offering is available as both a self-service and a managed-service for advertisers and agencies, per the release. It will be powered by Vindico's Adtricity technology, which measures viewability and rates ad quality.

In-view ads can be bought using the offering on multiple screens and formats, including display, video and audio formats on desktop, smartphone, tablet and connected TVs.

The inventory available on Programmatic from Specific Media will come from "exclusive inventory," direct partners, and various supply-side platforms and exchanges.
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