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Gen Y Likely To Buy Friends' Recommendations

  • dotRising, Wednesday, February 5, 2014 2:13 PM

According to new data published by Harris Interactive for The Webby Awards, a massive 68% of social media users aged 18-34 are more likely to purchase an item or check out a service if their friend has posted a recommendation about it, highlighting the impact of opinionated social sharing on brands.

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