BIZ DEV: Red Mango Names EGC Group As Marketing And Creative Agency

Red Mango, a yogurt and smoothie brand, tapped EGC Group as its lead marketing and advertising agency of record. The assignment includes strategy, creative development, local store marketing and digital and social media programs for its 220 locations in the USA. The agency developed a national Valentine's Day promotional campaign for Red Mango, which launches Feb. 7. "Our brand was launched in social media," said Dan Kim, founder of Red Mango. "EGC's team understands the impact an engaging digital and social media program can have." Red Mango spent close to $500,000 on measured media between January and September of 2013, according to Kantar Media.
Next story loading loading..