Personalized marketing messages are more likely to get consumers to buy this Valentine's Day, according to a new report by Adroit Digital. The company has found that 73 percent of men and 78 percent
of women revealed that a personalized offer might lead them to make an additional purchase on a retailer’s site or mobile app. The online survey, which included responses from 1,000 shoppers,
revealed that 59 percent of consumers prefer to purchase Valentine’s Day gifts online than in stores.
Read the whole story at Internet Retailer »
