NEW! AMC Stunt Scares New Yorkers With 'Walking Dead' Zombies Under Subway Grate

by Amy Corr @MediaPostOTL, February 6, 2014

I tend to avoid walking over subway grates at all costs for fear of falling through. Now I have another reason to steer clear: walkers. To promote the return of "The Walking Dead" from its winter hiatus, AMC partnered with Relevent to scare unsuspecting New Yorkers walking through Union Square Park. In the beloved TV show, many of the surviving camps dig zombie pits to catch and trap walkers. Think of a subway grate as the top of a zombie pit and imagine what happens when someone walks over a subway grate: a hand pops out to grab a leg. Grunting and snarling gets louder. Relevent placed 15 zombies in full makeup and costumes underneath one subway grate and set up a series of hidden cameras to capture the scariness. Watch it here.

ad campaign, out-of-home, outdoor

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