• by Amy Corr  @MediaPostOTL, February 7, 2014

Without a review, BBDO New York was awarded creative duties for Pinnacle Food's newly acquired Wish-Bone salad dressing brand. Barton F Graf 9000 previously handled the account. "As creative agency for Duncan Hines, Vlasic and Birds Eye, BBDO New York has a keen understanding of our business," said Chris Slager, executive vice president and Division President of Duncan Hines Grocery Division.  "As we work to reinvigorate this iconic brand, we look forward to expanding our partnership with BBDO to tell the Wish-Bone story." New work will debut later this year. "One of the greatest compliments an agency can receive is to be awarded additional business from an existing client," said John Osborn, President and CEO of BBDO New York. Wish-Bone spent $1 million on measured media between January and September of 2013, down from its 2012 overall spend of $6.6 million, according to Kantar Media.