Around the Net
Cancer Group Launches Social Media Fundraising
- dotRising, Monday, February 10, 2014 4:07 PM
Breakthrough Breast Cancer has launched its first social media fundraising campaign, the ‘Change Challenge,’ which encourages users to post a photo or video of them holding a sign saying what they will change if their friends donate. Created by communications agency 1DA, the campaign uses the idea of peer-to-peer fundraising to encourage its followers on Facebook and Twitter to raise money for the cause, rather than just liking or retweeting posts.
