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NRS To Introduce Mobile, Tablet Measurement
- InPublishing, Tuesday, February 11, 2014 2:38 PM
This additional data will show publishers’ total brand reach, in combination with the estimates for reading in print and on PC websites already published. NRS, which conducts face-to-face surveys of 36,000 people per year, now includes questions about whether consumers have accessed publisher brands across a wide range of digital platforms.
