Video ad platform Videology on Wednesday released an infographic that provides an overview of the U.S. video market during Q4 2013. The company managed 3.2 billion ad impressions last quarter, 16% more than in Q3.
While Videology’s platform saw a 63% increase in total mobile ads quarter-over-quarter -- which led to mobile’s share of all ads on the platform jumping 50% -- those figures
don’t tell the whole story.
Mobile ads account for only 3% of all ads managed on Videology's platform.
Online video still reigns supreme for Videology advertisers, as that's where 96% of all ads on the platform in Q4 went. Connected TV ads made up the remaining 1%.
Nearly one-fifth (19%) of the ads managed were from Consumer Goods advertisers, while Automotive and Financial Services advertisers each held a 12% share.
Financial Services increased its share of ads on the platform by 300% compared to Q3, while Telecom (up 120%) and Consumer Electronics (up 167%) also increased their shares to 11% and 8%, respectively.