Deutsch NY was named lead agency for Jagermeister liqueur, imported by Sidney Frank Importing Company. The agency will create a communications plan and brand campaign that will drive re-appraisal to a
new generation of consumers. Mistress previously handled the work. Jagermeister spent $5.6 million on measured media between January and September of 2013, according to Kantar Media. The brand joins
PNC Bank, GoDaddy, Microsoft, DIRECTV, Novartis Worldwide and HSN on Deutsch New York's roster of clients.
