Around the Net
Super Bowl In Rear View Mirror
- NYSportsJournalism.com, Friday, February 14, 2014 8 AM
BMW, Volkswagen, Acura, Fiat (under the wings of Chrysler Group) and General Motors brands including Cadillac and Chevrolet lead a group of automakers that are driving headlong into marketing to reach consumers during the Winter Olympics and then immediately thereafter March Madness. Broadcast partner NBC is expected to pull in a Winter Games record $1 billion in ad revenue — topping the $852.1 million during the 2006 Winter Games in Torino.
