online campaign to promote its retail site, NBAStore.com,
with a modern take on a typical retail catalog. Outfits change in real time,
depending on the weather in your area. So if it's raining and cloudy in Los Angeles, Kobe Bryant will be decked out in gear appropriate for the current weather. Once the sun comes out though, the
summer apparel does, too. The clothes are displayed on NBA stars from the nearest NBA team. Athletes include Kobe Bryant (Los Angeles Lakers), Brook Lopez (Brooklyn Nets), Joakim Noah (Chicago Bulls),
Harrison Barnes (Golden State Warriors), Rajon Rondo (Boston Celtics), Tim Duncan (San Antonio Spurs), Blake Griffin (Los Angeles Clippers), LeBron James (Miami Heat), and Serge Ibaka (Oklahoma City
Thunder). Check out a demo here
, created by Goodby Silverstein & Partners.