Around the Net
Restaurant Chains' Ads Work With Customers
- Digital Journal, Wednesday, February 19, 2014 8:09 AM
Fourth-quarter data from Technomic's Consumer Brand Metrics tracking program shows improvement in some chains' performance that may have been boosted by
brands' marketing efforts throughout the year. Darren Tristano, EVP at the firm said Taco Bell's Doritos Locos Tacos is now one of the products consumers cite among its most craveable, unique
items.
