Around the Net
NBA Treads With Kumho Tire
- NYSportsJournalism.com, Wednesday, February 19, 2014 8:09 AM
The NFL has Bridgestone, Major League Baseball has Firestone and Nascar has Goodyear. Now, the NBA has signed Kumho to be the league's first official tire partner, as well as an official partner with the D-League — the first such deal enacted under the new watch of commissioner Adam Silver — which comes with multi-platform marketing and activation and enhances Kumho's footprint in the league beyond team deals with LeBron James' Miami Heat and Kobe Bryant's Los Angeles Lakers.
