Ad shop Catch New York has launched a new data science, technology and consulting practice called the Catch Business Innovation Group, and has hired two senior industry executives to run it. Its first assignment: to reinvent the ATM machine.
Lawrence De Voe has joined the operation as chief technology officer and Steve MacKinnon has been added as managing director.
De Voe was previously with IPG Mediabrands’ Initiative, where he was chief technology catalyst, focusing on data and analytics issues. Prior to that De Voe was with Avanade, a joint venture between Accenture and Microsoft. He also served as a consultant to the National Football League, and helped create data-mining tools to help the league better officiate its games.
MacKinnon was previously business development director at Avanade and a software development consultant at Accenture. He is credited with helping both firms expand in the East, working with global Fortune 1000 companies in advanced technologies, financial and sales strategy, product development, and technology delivery.
Joseph Perello, co-founder and managing partner of Catch New York, said of the two hires: “Their skill sets let us put insights into action more efficiently, while reducing risk at every step and ultimately, they help our clients grow faster.”
The Innovation Group’s ATM project was assigned by client Cardtronics, which claims to be the largest non-bank ATM network in the country. The agency is developing a new point of sale engagement platform that will integrate with the ATM network, mobile and other technologies to serve retailers, brands, banks and consumers.
Other Catch New York clients include AND1, Avia, Nevados, Linens 'N Things, Loews Hotels and Resorts, and Hewlett-Packard, among others.