- Moz, Thursday, February 20, 2014 11:33 AM
Every business should spend at least $1 per day on Facebook Ads, per Brian Carter. He believes companies should make the investment because the platform can reach as many people or more people as
radio or TV -- and in whatever country, it offers sophisticated targeting like Google AdWords, and the site offers the lowest cost per 1,000 impressions ad in history. They average around $0.25 per
1,000, which is only 1% of the cost of TV, he explains.
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