• by Amy Corr  @MediaPostOTL, February 20, 2014

BBDO New York was named multimedia creative agency partner for Major League Baseball (MLB), charged with managing all brand and Jewel Event (Opening Day, All-Star Game, Postseason) advertising and marketing. Hill Holliday previously handled the work and will continue serving as agency of record for the MLB Fan Cave. "This is an incredibly exciting time for Major League Baseball, and BBDO is exceptionally well-suited to help us bring the best game in the world to our fans in uniquely creative ways," said Tim Brosnan, Executive vice president, business Major League Baseball. MLB spent $20 million on measured media between January and September of 2013, according to Kantar Media.