• by Amy Corr  @MediaPostOTL, February 20, 2014

"Life is a Beautiful Sport" is the new tagline for Lacoste and in its first-ever TV spot. "The Big Leap" is running in France throughout the Olympics and features a man's big leap in his personal life and how his mind perceives the life-altering moment: as if he's shirtless and atop a tall building, getting ready to jump. In reality, he's seated across from a woman at a cafe, sweating bullets. As the image imagined in his mind jumps from the building, cafe man is getting out of his seat, readying to kiss the woman. The inner man is free-falling by himself until he kisses the woman and is joined by her in a passionate, free-falling embrace. Too bad the woman in the cafe didn't look happy post-kiss. That was a downer. Watch it here. BETC Paris created the ad, produced by Wanda and directed by Seb Edwards.