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'NY Times' Eliminates Programmatic Ad Director Job

The New York Times' first programmatic advertising director, Matt Prohaska, has been let go, noting that his job "has been eliminated," reports Tim Peterson. Prohaska was hired less than a year ago. "His exit is a bit surprising given The New York Times' embrace of automated ad sales under advertising boss Meredith Kopit Levien," writes Peterson. Stiil, the paper "has also embraced new so-called native ads that appear to be the polar opposite of ads sold programmatically."

Read the whole story at Advertising Age »

1 comment about "'NY Times' Eliminates Programmatic Ad Director Job".
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  1. Andrew Yeager from NBCUNIVERSAL , February 20, 2014 at 8:44 p.m.

    That is a shame. Matt is a great guy with solid digital chops. NYT will regret this move. It only confirms my opinion that they don't get "it." Look for Matt to pop up elsewhere soon and much happier too

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