The New York Times
' first programmatic advertising director, Matt Prohaska, has been let go, noting that his job "has been eliminated," reports Tim Peterson. Prohaska was hired less than a
year ago. "His exit is a bit surprising given The New York Times
' embrace of automated ad sales under advertising boss Meredith Kopit Levien," writes Peterson. Stiil, the paper "has also
embraced new so-called native ads that appear to be the polar opposite of ads sold programmatically."
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