HasOffers, the mobile attribution and analytics apps company Facebook dropped from its measurement program for not adhering to its member privacy policies, has appointed former Glam Media and DoubleClick exec Ralf Hirt to chief revenue officer to focus on worldwide expansion, as well as business operations and strategy.
Despite a falling out with Facebook over what HasOffers CEO Peter Hamilton calls a "misunderstanding," the company continues to grow profitably, doubling its team in the past nine months to more than 145 employees in Seattle, San Francisco, London, and Tel Aviv. The company's $9.4 million investment from Accel Partners remains in reserve, while focusing on building out its attribution platform for marketers running campaigns in the mobile channel.
Hamilton said the company has weathered the storm and continues to grow, suggesting that Hirt's hire demonstrates a place remains for an "unbiased" player in the mobile advertising. "We don't do any user targeting or monetization," he said during an interview with Search Marketing Daily earlier in February. "We offer software advertisers the ability to work with customers. We have no maniacal plans with data, but there are things about our system that makes the Facebook implementation difficult."
The system allows advertisers to use mobile app tracking, and attributes the app installs and engagement from advertising partners like Facebook. The social site would provide data to attribute the installs that came from them. Facebook's software development kit (SDK) also allows marketers to look at that data, but HasOffers mobile attribution systems provides a view across all channels to determine the source for each click.