Around the Net
Who Are Gen C Consumers?
- Brand-e.biz, Monday, February 24, 2014 8:03 AM
Consumers who thrive on creation, curation, connection and community, called "Gen C," are almost all creating online content at least once a month. Over
half have taken action after watching ads for a product or service on YouTube. Three-quarters visit the video-sharing website daily, per Google Think. They are up to 3.6 times more likely to
purchase. And they like to share.
