BIZ DEV: Olson Named AOR For Wet N Wild Beauty

Olson was named the first agency of record for wet n wild Beauty, following a national search. Work includes broadcast, digital, social media and data analytics. The campaign will be supported with a multimillion-dollar campaign. The brand experienced three consecutive years of retail sales growth, notably following the addition of Fergie from the Black Eyed Peas as spokeswoman in 2012. “Our brand is in a great position to reach out to a broader audience,” said Bill George, Markwins Beauty Products President and COO. “Of all the agencies we talked to, Olson’s team best understood our circumstances and laid out the most compelling vision for our future.” The account win is Olson’s seventh agency of record assignment since Sept. 1, joining Sharp Electronics, Supercuts, Commerce Bank, Aurora Health Care, Guaranteed Rate and McDonalds’ Twin Cities Co-Op.

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