Around the Net
Pandora Matches Music To Politics
- San Francisco Chronicle, Tuesday, February 25, 2014 8 AM
Pandora Media, which is trying to boost its ad revenue, is aiming to predict whether a listener will favor ads for or against hot-button political topics. Last week, it began serving political ads tailored to musical tastes of its 73.4 million monthly users. The Internet radio service found a way to to get pretty accurate about a listener's political leanings by analyzing a combination of music genres and geographic voting patterns.
