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Pandora Matches Music To Politics

Pandora Media, which is trying to boost its ad revenue, is aiming to predict whether a listener will favor ads for or against hot-button political topics. Last week, it began serving political ads tailored to musical tastes of its 73.4 million monthly users. The Internet radio service found a way to to get pretty accurate about a listener's political leanings by analyzing a combination of music genres and geographic voting patterns.

Read the whole story at San Francisco Chronicle »

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