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P&G's 'Connected Bathroom' Includes Smart Toothbrush

  • The Drum, Tuesday, February 25, 2014 3 PM

Procter & Gamble has used its appearance at Mobile World Congress in Barcelona to showcase its first connected toothbrush. The Oral-B SmartSeries 7000, which will be on show at the conference for the week, is designed to connect users’ smartphones via a Bluetooth 4.0 connection in order to receive data on how they are brushing their teeth and assess their oral hygiene.

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