Around the Net
'Only Organic' Launches Video Campaign
- Supermarket News, Wednesday, February 26, 2014 8 AM
A trade group of organic food manufacturers has launched an advertising campaign aimed at helping consumers understand the difference between foods with "organic" and “natural” labels. The campaign debuted with a “mockumentary” video showing how easy it is for companies to label their food products as “natural” — noting there in no official definition and little enforcement of misleading claims.
