Around the Net
H&M, The Debrief In Content Marketing Deal
- The Drum, Wednesday, February 26, 2014 2:33 PM
H&M has teamed with The Debrief, Bauer Media’s multi-platform lifestyle brand for women, for a three-month deal which will see the fashion brand being promoted editorially. Handled by UM London, the deal will see H&M products recommended in editorial copy, as well as being promoted on the website.
