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H&M, The Debrief In Content Marketing Deal

  • The Drum, Wednesday, February 26, 2014 2:33 PM

H&M has teamed with The Debrief, Bauer Media’s multi-platform lifestyle brand for women, for a three-month deal which will see the fashion brand being promoted editorially. Handled by UM London, the deal will see H&M products recommended in editorial copy, as well as being promoted on the website.

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